Robert Cefail

Robert Cefail

Co-Founder

Robert Cefail has been an innovator in the telecommunications, internet marketing and celebrity endorsement industries. Robert started companies in each sector that have generated tens of millions in revenue and over a billion brand impressions. He currently is the CEO of The CShop, a celebrity endorsement firm connected with thousands of celebrities, and American Stories Entertainment, a TV production and distribution company.


Toli Cefail

Toli Cefail

Co-Founder

Toli Cefail, or as she likes to call herself "Mrs. Bob", has been a marketing strategist, creative director, and administrative process developer for over 25 years. In partnership with Robert, Toli has been at the forefront of the deregulated telecommunications, internet marketing, streaming video, and celebrity marketing industries. She is currently the lead campaign strategist and creative director at The CShop Celebrity Network, a celebrity endorsement firm connected with thousands of celebrities.


Kevin Harrington

Kevin Harrington

Strategic Partner

Kevin Harrington, an original star on the hit TV show Shark Tank and inventor of the infomercial, not only hosts one of the programs on ASE but is also a strategic partner for when it is time to bring products from various shows into massive retail outlets.


Vincent Petrescu

Vincent Petrescu

Strategic Partner

With over 10 years of industry experience ranging from customer service to marketing to finance, Vincent is truly a Jack of all trades and master of several. Along with a Master of Science in Strategic Management and an MBA from the Kelley School of Business at Indiana University, Vincent holds a Postgraduate Certificate in Business Research and Consulting from Aston Business School.